Should Aspiring PR and Marketing Pros Major in Social Media?
Every budding PR/marketing professional aims to master social media, both technically and strategically. But is it really time for social to go academic?
It’s probably too late to ask that question: two schools now offer MBAs in social media, and they certainly won’t be the last.
Southern New Hampshire University‘s Social Media Marketing MBA program promises to help aspiring marketers “embrace the revolution” while students who receive an MBA in Social Media Management from New York’s Excelsior College will be able to “get a head start in a fast-growing sector that’s bursting with opportunities” after finishing a program “designed with direct input from industry experts.”
Hmm.
Here’s what strikes us as odd: social is not in any way a static discipline.
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