Shift Comm. Principal Todd Defren: 'Many' Ad Agencies 'Don't Understand Social Media'

In a blog post titled, “(Many) Advertising Agencies (Still) Don’t Understand Social Media,” Shift Communications Principal Todd Defren writes, “…the new Stella Artois campaign [Editor’s note: video posted above.] struck me as such a perfect example of how some Advertising agencies take a bone-headed, campaign-is-king approach to Social Media…”

Defren adds a bunch of caveats at the beginning of his post, mainly that he has friends in advertising, and that many ad agencies are good at integrating social media into their work.

So then what was the point of the post? Using one campaign to paint a broad stroke on an industry could be considered a bit much, as many commenters on Defren’s post said.

When