For the most part, it’s women who come out in full force to support efforts to raise awareness about breast cancer during the month of October. This year, a topless Peter Shankman appears among a series of portraits of female bloggers in support of this month’s Estee Lauder Breast Cancer Awareness Pledge campaign.
“I don’t take my shirt off for anything,” said Shankman. But when Estee Lauder came looking for bloggers for the campaign, he decided to do it. “It showed that this is not just a disease that affects women. It affects men who get the disease as well as the women that men love. ”