SGP Poll: Biggest Reason for PR Firm Use of Social Media is Corporate Brand Building

StevensGouldPincus, the PR and ad agency M&A specialty with the side gig in benchmarking studies, has conducted a new digital flash poll finding that “corporate brand building” is the biggest reason that PR firms are using social media.

More than three-quarters of respondents (77.5 percent) said that building a client’s brand is the top reason they’re using social media. Next was talking with customers (58.8 percent), followed by enhancing reputation (46.1 percent). Less than a third (30.4

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