'#SFBatkid' Wins the Week for Make-A-Wish

In a week filled with bad news and terrible behavior, it’s nice to end things on an inspiring note.

Five-year-old lukemia patient Miles Scott has thoroughly charmed the Internet thanks to the Make-A-Wish Foundation and the city of San Francisco, which transformed into DC’s Gotham today to fulfill his dream of fighting crime as his favorite super hero.

It was a collaborative production: Police closed off the roads so Batkid could arrive in his own Batmobile (a black Lamborghini outfitted with the appropriate decals), Police Chief Greg Suhr recorded a video calling for his help, and the San Francisco Chronicle “planned to distribute special-edition newspapers with the headline, ‘Batkid Saves City,’ in Union Square, where a flash mob was set to gather”.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in