Señor Tyrone's Ponchos Took Manhattan by Donkey

Before you ask: yes, that is a model wearing a poncho and riding a donkey through Times Square in October.

But you would never guess that the scene was part of a stunt to promote a company that specializes in deliverable ponchos, would you?

The two Los Angeles residents who founded Señor Tyrone in order to bring “multi-wear, unisex ponchos” to Laurel Canyonites also happen to the be the principals of the agency tasked with promoting the brand.

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