Second Life Creator Linden Lab PR Account Goes To...

Exclusive: A source tells PRNewser that Linden Lab, creators of 3D virtual world Second Life, has selected Edelman as the company’s agency of record. Reached for comment, Catherine Smith, Director of Marketing and Communications at Linden Lab, said the company “has worked with LEWIS PR in the US and several international markets since 2006. We’ve recently completed an agency review, but are not ready to announce any changes to our agency of record at this point.”