Scott Brown and The Dangers of Late-Night Tweeting
Scott Brown, the former Massachusetts senator whose recent loss to Elizabeth Warren left his political future uncertain, got some unwanted attention over the weekend after releasing a series of nonsensical late-night tweets that left many questioning his sobriety.
It’s both a silly story and a great illustration of how a series of poorly thought-out messages can lead to PR disaster–especially for public figures on social media.
The timeline is pretty simple:
Late Friday night, Brown responded to a few Twitter users’ politically inflammatory statements with a series of “whatever” posts that soon devolved into incoherence topped by the now-famous “Bqhatevwr” (which quickly became a meme among Twitter’s hyper-active journalism community).
Brown
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