Schwarzenegger’s Press Tour Is Bad PR

The Austrian Oak, better known outside the bodybuilding world as former California Governor Arnold Schwarzenegger, has spent the last week or so hitting every conceivable media outlet to push “Total Recall: My Unbelievably True Life Story”, which may just be the worst-titled “tell-all memoir” ever. Go ahead and roll your eyes—we did.

We’re sure Arnold had some big plans for this current press offensive, but we can’t see too many benefits. In fact, we’d question the wisdom of his big comeback tour–and we’re not the only ones.

We

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