Schupp Company and Weber Shandwick Working With American Association of Orthodontists on New Campaign
Did you have braces as a teenager? A new marketing campaign by the The American Association of Orthodontists (AAO) is being rolled out, “to educate parents on the best way to piece together a healthy smile for their children or themselves.”
The AAO is working with agency-of-record partners Schupp Company and Weber Shandwick to develop and launch the initiative.
Weber Shandwick’s Beth Hoops told PRNewser that the PR efforts, “will focus on special events and programs that feature ‘mom-friendly’ celebrities, as well as online games and promotions that target influential mom bloggers, parenting sites and home and parenting publications.
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