Schiller Resignation May Have Derailed NPR’s Social Media Plans

By Tonya Garcia Comment

According to Fast Company, Vivian Schiller’s resignation (or ouster, depending on who you ask) as CEO of NPR yesterday may have interrupted a social media campaign that the organization was planning.

FC says NPR had gathered up to 800 local stations for the Facebook campaign, which was to build upon the “170 Million Americans for Public Broadcasting” effort that was started to bring attention to the government funding issues that public broadcasting faces. The story says that the scandal could bring additional attention to the issue.

“Social media, especially a trending topic, would be powerful right now, as Facebook and Twitter are major traffic-drivers–traffic that could point to donations and action requests,” the story rightly points out.