Are people simply born to be publicists? In Mediabistro’s interview with Sarah Evans, owner and partner at J Public Relations, the PR pro revealed as much:
Many of the qualities that I think make a successful PR person are innate; they can’t be learned. It’s drive; it’s charisma; it’s intuition. It’s intuitively understanding what a client wants and what a client needs, and then intuitively understanding the media and their reaction to that.
Evans launched the firm’s New York division in 2009 — at the age of 29 — with JPR founder Jamie Lynn Sigler. Since then, the company has acquired more than 70 clients on five continents, has seen a 50 percent year-over-year revenue increase in each of the five years of Evans’ tenure, and received a top-100 ranking by Odwyer’s.
Part of Evans’ formula for success includes combining that innate talent and building relationships with people, often with the help of social media. Evans believes that “engaging with [people] personally really holds that professional connection.” Evans also stresses a well-maintained work-life balance in order to better the company as, she says, “a happy boss means happy employees.”
For more tips from Sarah Evans, read: So What Do You Do, Sarah Evans, Owner and Partner at J Public Relations?