Sarah Evans, Owner and Partner at J Public Relations, Shares Her Secrets to PR Success
Are people simply born to be publicists? In Mediabistro’s interview with Sarah Evans, owner and partner at J Public Relations, the PR pro revealed as much:
Many of the qualities that I think make a successful PR person are innate; they can’t be learned. It’s drive; it’s charisma; it’s intuition. It’s intuitively understanding what a client wants and what a client needs, and then intuitively understanding the media and their reaction to that.
Evans launched the firm’s New York division in 2009 — at the age of 29 — with JPR founder Jamie Lynn Sigler.
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