San Francisco Pizza Place Begs for Your Hate on Yelp

“If you can’t beat ’em, join ’em.”

That’s what the cool (octogenarian) kids say all the time. However, when it comes to social media, that could mean selling your soul to the highest bidder. You need to be savvy on social networks. You need to have a plan and a backbone so you can be true to who you are without caving into “Troll Nation.”

Such is the case for Yelp, which seems to face fake review lawsuits every other month.