Samsung Receives Editorial Smackdown for ALS Newsjacking Stunt
Newsjacking and the ALS ice bucket challenge were two of the big topics on this little blog last week, and on Friday Samsung and its in-house creative/marketing teams in the UK managed to combine them both in this ad (which somehow earned the “alcoholic drinks” tag on our sister site Ads of the World).
You’ll have to forgive us for failing to notice most of the ALS posts appearing in our feeds recently; they all start to blend together pretty quickly unless you happen to know the people involved.
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