Could Samsung's Loss Be a Win in Disguise?
Generally, we PR professionals expect the loss of a major lawsuit to prove damaging for a company’s reputation and, consequently, its sales. Yet Samsung‘s recent billion-dollar loss to Apple in a patent infringement trial seems to have had the opposite effect.
Since a jury found Samsung guilty of copying the technology used to create the iPhone and iPad in late August, sales of Samsung’s Galaxy S3 have taken a major leap–the model has even sold out in some locations.
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