Sam's Club Is First Retailer to Adopt 'Safer' Credit Card

The_interior_of_a_Sam's_Club_location_thumb

Someone in the retail industry has finally made the decision to start catching up with the rest of the world.

Sam’s Club–provider of gallon-sized mayonnaise jars, 64-count TP packs and enough toothpicks to build all four major New York City bridges–became the first big retail name to announce the adoption of a “safer” credit card for regular customers.

Maybe they wanted to skip ahead of the competition–or maybe they were inspired by eBay’s friendly suggestion that all shoppers might want to change their damn passwords after its massive data breach.

As most reports on the Target and eBay breaches noted, European credit companies have been using the “special chip” EMV cards for some time.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in