Ruder Finn has launched a corporate social responsibility practice out of a new Boston office that will be led by SVP Sarah Coles. Coles has been with the firm for seven years and has worked on a number of CSR campaigns. CSR accounts were previously handled as part of the corporate communications practice.
The firm’s experience in the space includes Pepsi’s Dream Machine and a Novartis initiative targeting malaria. The firm has also published a CSR Index, which last found a high consumer interest in companies that do good. More recent global research continued that trend.