Rubenstein Repping Carolyn Savage, Mother of Baby "Mix Up"

It was a mix up of grand proportions. Carolyn Savage had the wrong embryo implanted in her womb, but still agreed to have the baby – a boy born last Thursday – and give him back to his mother, Shannonn Morell. Given the amount of media attention the story has been getting, Savage has employed the help of New York agency Rubenstein, according to ABC News. In the above video from last Wednesday, the Savages spoke with the Associated Press.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in