Roll Call: Microsoft, SKDKnickerbocker and Hill+Knowlton Strategies
Mark Penn has been promoted to executive vice president of the advertising and strategy group at Microsoft, responsible for the company’s global advertising and marketing strategy. He also oversees a multidisciplinary SWAT team that deals with a range of projects involving marketing, media and compete. His group’s goals include creating world-class advertising and messaging to consumers and business customers delivered through the most cost-effective and scientific means available. Previously, Penn was worldwide CEO of Burson-Marsteller and CEO of Penn Schoen Berland.(Microsoft)
SKDKnickerbocker announced that Lindsey Green, a veteran public relations professional focused on supporting start-ups in the technology and media sectors, has joined the firm as a vice president in the New York City office .Green
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