Roll Call: JeffreyGroup, Novartis, Viacom, and More
JeffreyGroup, which focuses on efforts targeting Latin audiences, has named Claudia Mejia-Haffner MD of the firm’s New York office and head of the U.S. Hispanic practice. She’ll manage a roster of clients including Clorox, Jose Cuervo, T-Mobile, and Fox Hispanic Media. Mejia-Haffner was previously VP of Axis, the IPG firm targeting Hispanic and African-American audiences and has served as a VP at Hill+Knowlton Strategies.
Michele Galen has been named the head of communications at pharmaceutical giant Novartis.
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