Roll Call: Edelman, Hill + Knowlton Strategies, Rubenstein Public Relations and More

Edelman PR announced the promotion of Steve Rubel to the position of chief content strategist. Rubel, who is a prominent blogger and guest columnist for Ad Age and other publications, previously served as executive vice president for global strategy and insights. His primary responsibility in this new role will be maximizing the value of clients’ content in all forms of media: earned, paid, owned and shared. He will report to Jackie Cooper, whose recent promotion to global chair of creative strategy marked a shift toward a more actively engaged PR model.