Robert Scoble on Being a Spokesperson and a Reporter

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By Joe Ciarallo

Beet.TV’s Andy Plesser just sent us this video interview he did with blogger Robert Scoble. It’s interesting how Scoble is one of the few in tech who have been able to walk the line between maintaining an editorial brand, and also being a paid spokesperson.

As Andy notes, “Robert is a full-time employee of RackSpace, the Texas-based enterprise hosting company. The job provides him financial support and editorial autonomy to travel the world to report for his blog and produce videos. Robert serves as the company’s ‘ambassador’ and PR rep in Silicon Valley.”

Join us this Thursday when Andy joins mediabistro for our “20 Tips in 20 Minutes” webinar series to speak on the topic “Using PR and Video to Amplify the Message.”