The man responsible for telling the story of professional golf to the sports media and the world at large has passed. Today IMG announced that Bev Norwood, a constant presence on and off the green since the late 70’s, died earlier this week after a short battle with cancer.
After starting his career as a sports writer based in North Carolina, he became media manager for longtime PGA Tour champ Arnold Palmer and representative for IMG’s golf clients.
In a blog post, Golf Digest‘s Ron Sirak describes Norwood as “a publicist who ‘got it'” by befriending golf’s top stars and journalists, writing “He was such a good source of information I never wanted to even give a hint where my information was coming from.” IMG vice chairman Alistair Johnston writes “Bev Norwood was a great storyteller, but he never wanted to be part of the story.”
In other words, a classic PR man.