Rich People Like Discounts Too

Used to be the rich were buying up Birkin bags and sailing off on mega-yachts like it was nothing. Nowadays, the rich are rubbing elbows with the regular folks at Nordstrom Rack and Target.

A study of consumers conducted by the Harrison Group found that 38 percent of consumers with a media income of $275,000 wait for things to go on sale, up from 31 percent in 2010.

According to The Wall Street Journal, it’s likely that affluent consumers are less trusting of brands after seeing all the discounting that happened while we were in the throes of the economic recession.

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