RF|Binder is an agency known in PR circles as an East Coast shop, with two strong footprints in New York and Boston.
Now they’ve decided to set up shop on the West Coast and have found someone to help that process happen more expeditiously.
Meet Marcy Massura.
As senior managing director and chief integration officer, RF|Binder has strengthened the agency’s vision for a West Coast presence.
“I am pleased to announce that Marcy is joining our firm to lead our integration efforts,” said Amy Binder, CEO of RF|Binder. “She is a proven pioneer in influencer relations, and brings an impressive record of leadership in traditional and digital integrated communications management. Our clients are increasingly looking to expand their influencer campaigns from their marketing programs to their corporate, reputation and C-suite initiatives. Marcy’s experience on behalf of such clients as P&G, Kraft, Reckitt Benckiser and others adds a significant dimension to our already existing expertise in this critical area.”
Formerly with Weber Shandwick as director of digital engagement and MSL Group as an svp for North America digital and social, Massura is going to bring a proven skill set to this growing agency and help grow its digital offerings.
(BTW, Binder’s uncle and dad are Ruder and Finn, so there’s that if you’re searching for a dynamic regional shop with some legacy behind it.)