Research: Women Crave Brands With Healthy Options
Walmart, Target, and Verizon topped The Women at NBCU Brand Power Index, but food brands with healthy offerings made a strong impression on female consumers, even if the brand is not known for being good for you.
Looking at data from July to December 2010, McDonald’s moved 10 places up the index after the fast-food company partnered with Farmville and started emphasizing fresh produce. Wendy’s also moved up after it began highlighting its salads and promoting “natural-cut” fries.
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