Research: Some People Watched the Super Bowl So They Wouldn’t Be Clueless Monday Morning

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By Tonya Garcia Comments

With everyone still tallying the various successes of this past Sunday’s Super Bowl, we return to our question: Do the ads overshadow the game? According to a study from MWW Group, the answer is no.

The firm surveyed 400 viewers between the ages of 18 and 34 on Friday, February 3 and 71 percent said they were interested in both the game and the ads. The findings show that “advertising is part of the Super Bowl’s appeal,” said Michael Kempner, MWW’s CEO.

More interesting perhaps is that 61 percent said they watched the game to know what people would be talking about the next day.

So everyone’s need to be in on the conversation in some way — simply being in the know –can drive viewers, participants, etc. That little nugget is a reminder of the importance of getting the word out to audiences effectively.