Research: Some People Watched the Super Bowl So They Wouldn't Be Clueless Monday Morning
With everyone still tallying the various successes of this past Sunday’s Super Bowl, we return to our question: Do the ads overshadow the game? According to a study from MWW Group, the answer is no.
The firm surveyed 400 viewers between the ages of 18 and 34 on Friday, February 3 and 71 percent said they were interested in both the game and the ads. The findings show that “advertising is part of the Super Bowl’s appeal,” said Michael Kempner, MWW’s CEO.
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