Research Says You Can Tell Whether Someone Is More Likely To be an Android or an iPhone Owner

Wine drinkers prefer iPhones. Beer drinkers are all about the Android.

smartphonesDo you invest in the stock market? Drink wine? Fly on an airplane? Then there’s a good chance you own an iPhone rather than an Android.

Research by Battery Ventures suggest  that there are certain characteristics that will indicate which kind of mobile device you’re more likely to own. If you take public transportation, prefer to drink beer, identify as a religious person, eat fast food and smoke, you’re more likely to own an Android. (Also, you might need to visit the doctor and hit the gym.)

In

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in