Research: People Prefer Technology That Makes Life Easier
Research conducted by Ketchum (with help from Communispace) finds that people around the world are most appreciative of the ways in which technology makes their lives easier, even more than tech’s entertainment value. Other countries included in the study were France, China, and Spain.
The Ketchum Digital Living Index polled 6,000 participants between the ages of 16 and 54 (between the ages of 18 and 64 in the U.S.) with results showing 46 percent of consumers want technology that is going to simplify their lives.
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