Research by Waggener Edstrom shows that marketers in India are increasingly spending their money and effort on digital outreach.
According to the firm’s research, non-advertising digital spending is set to rise 13 percent in 2011 while the spend on print is set to decrease by 17 percent. WE has an infographic with the results that you can find here and after the jump. The firm, working with Blackbox Research, polled 50 marcomms pros and 200 consumers in India.
Along with the study, the firm has announced that it’s adding operations in Delhi and Bangalore, one year after it opened its first office in Mumbai.