Research: Four Reasons To Do Real-Time Marketing

By Tonya Garcia Comment

A GolinHarris study, The Impact of Real-Time Marketing, has identified four reasons why marketers benefit from adding this component to a promotional campaign. The results of the study were presented today at SXSW.

The survey of 3,200 U.S. consumers found that real-time marketing, or RTM, increases desired behaviors such as recommending (22 percent said they were more likely to recommend and 19 percent said they had increased product interest); enhances traditional marketing efforts, improving the effects of social media and other campaign initiatives; plays a role in keeping loyal customers engaged; and increases a brand’s identification with its content and messages.

For more information about the findings, click here. And after the jump, we’ve got an infographic tied to the research.