Research: 80 Percent of Customers Will Opt-Out of a Purchase After Reading Negative Reviews Online
Results from the 2011 Cone Online Influence Trend Tracker are out, with the research finding that 80 percent of people will change their minds about making a purchase after reading a negative review online. Last year, that figure was 67 percent.
“Today’s marketers, no matter the product or service, must learn how to sway the conversation by connecting with those who have significant influence over their peers and will champion the brand message, said Cone president Bill Fleishman in a statement.
Eighty-seven
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