Research: 68 Percent Feel They Have No Control Over the Way Businesses Use Personal Info
Results from Edelman’s study “Privacy & Security: The New Drivers of Brand, Reputation and Action Global Insights 2012” show that people are growing more concerned about data security and privacy. Of the 4,050 adults (18 years and older) who were surveyed, 68 percent say they think they’ve lost control over the ways that businesses use and share their information.
The study also found that about half of people shopping for a personal computer or smartphone, and 42 percent of those shopping for a tablet take data security into consideration before making a purchase.
These
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