Report: Paid Social Media Conversations Will Increase
As social media continues to become a more influential part of the marketing mix, it’s no surprise that brands will increasingly find ways to compensate bloggers — or anyone with an online following relevant to their brand — to talk about their products.
Although new guidelines from the Federal Trade Commission (FTC) have put brands on alert, paid conversations will continue to grow.
A new report from PQ Media says the total value of social media sponsorships will increase 23.6%
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