Reaction to the SalesForce/Radian6 Acquisition News
Those who have registered their reactions to the news yesterday that SalesForce is acquiring Radian6 say, for the most part, they aren’t surprised by the move.
Kevin York, senior client executive at Voce Communications (which announced that it had been acquired by Porter Novelli in February) writes on the firm blog that it’s logical.
“To me this is all about the demand for companies to incorporate social media into their existing ‘traditional’ CRM platforms and efforts,” he writes.
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