Re-Branding: Oprah, HuffPo Join Forces
Two of the media world’s biggest one-woman brands have joined forces in the interest of elevating both of their profiles—and their respective media outlets.
After some earlier announcements, the two chose today to launch “HuffPost OWN”, a co-branding project that amounts to a new section on the Huffington Post site focusing on lifestyle and personal/inspirational content drawn from Oprah’s channel, website and magazine.
Winfrey says she’s “delighted to join the conversation” and Huffington calls her new partner “made for the internet.”
The real message here? After her OWN Network suffered some disastrous ratings failures, Oprah realized that what her fans really want is her—in the flesh and ready to distribute her own well-formed brand of advice and “authenticity”.
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