Re-Branding a Country: Iceland Needs a New Name
Does your home country need a new selling point? Do you want to convince the rest of the world that your nation isn’t just a few isolated communities of moose herders and backpackers who live on a massive ice cube out in the middle of nowhere, hanging out in igloos and curing their own meat? Why not just shake that Etch-a-Sketch up and start at the beginning with a brand new name?
The nation of Iceland, best known for giving us stately glaciers, volcanoes and otherworldly pop stars like Björk and Sigur Ros, has something of a PR problem.
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