Come on now, The Sporting News. Was the Ralph Lauren getup revealed on TODAY really so bad?
— TODAY (@TODAYshow) January 23, 2014
On the one hand, the brand was smart enough not to repeat 2012’s Made in China PR failure.
On the other hand, we’ll offer you these reactions in summary:
— Danny Bowe (@dannyboi965) January 23, 2014
— Dale Arnold (@DaleEArnold) January 23, 2014
In short, a consensus has been reached on the “grandma’s way-too-busy ugly Christmas sweater” tip.
We’re not too up-to-date on fashion, but you know you’ve scored a “meh” when even Carson Daly responds with “But the boots, you guys!”
— Carson Daly (@CarsonDaly) January 23, 2014
One thing worth noting: the move to “Made in America” wasn’t cheap, as Ralph Lauren explained to USA Today. That bipolar sweater will run you about…oh, $600.
The price of mediocre publicity?