MSNBC’s Rachel Maddow recently asked Democratic front runner Hillary Clinton if she was behind the strange debate schedule.
First, let’s discuss why she said it, then we can laugh as PR people do about what she said.
There have been four debates, and all of them have been scheduled by someone who knows absolutely nothing about engaging a TV audience.
1. Tuesday, Oct. 13 — No biggie. It’s on a Tuesday, only this was the same night of a National League Championship Game (baseball). Only a mediocre 15.3 million people tuned in to the debate.
2. Saturday, Nov. 14 — A Saturday night? Yeah, I don’t mind giving up a weekend of fun for watching three oldies discuss who voted for the Dodd-Frank Act. A paltry 8.5 million viewers tuned in to this debate because most people were watching college football.
3. Saturday, Dec. 19 — I wonder if there is anything that would take people away from a TV on this day. Something that is less than a week away. Surely not. Yeah, I can’t think of anything. Maybe there was a blackout to explain why only 6.7 million people watched.
4. Sunday, Jan. 17 — Two words why only 10.2 million people watched this complete snoozefest — Divisional. Playoffs.
Conspiracy theorists in the GOP and DNC have frequently opined that someone in the Clinton campaign is responsible for these ludicrous placements of each Democratic debate.
And so, Maddow bought some peanuts and fed the elephant in the room during a recent phone interview with Clinton:
“Is it true that your campaign advocated for a light schedule and particularly these debates being on on TV Siberia, on weekends and holidays?”
As you would expect, she threw the DNC under the bus, but it’s a really insightful question (beginning at 4:58 — and really gets good at 5:51).
The response certainly wasn’t on message with a brilliant quip of “…the networks preferred setting the debates on weekends instead of bumping primetime weekday programming.”
You do the math for the PR problem.
(SOURCE: Nielsen, MSNBC)