With more people using Klout as a test for who should make it past the front door for events or get special services, Matt Owen at eConsultancy conducted a test to see how well the system measures influence.
He compared the scores for his personal account and a dummy account he set up to fire off tweets generated by an RSS of celebrity news. Owen found that while his personal score was a little higher, the dummy account was given undue credit for interaction and engagement on social media.
His conclusion is the need for live humans with time and effort for an accurate measurement of engagement. The story also raises the question again of what is influence and how it’s different from popularity. If you’ve used Klout, we’d be interested in your feedback. The comments are open.