Q&A: rbb Public Relations Launches Internal Safe Driving Program

“Texting while driving” and other unsafe driving practices became a hot button topic in 2010. The issue arose again recently with a new AT&T documentary aimed at teens and a Facebook campaign and 10-city event series announced by Allstate.

Rbb Public Relations CEO and managing partner Christine Barney saw an accident caused by a driver who wasn’t paying attention to the road and decided to launch the “Never, Ever Initiative” for employees, asking them to minimize “distracted driving,” such as eating or multitasking while at red lights and stop signs.

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