The Publicists Behind South Korea's Olympic Win

The Chosun Ilbo has a profile of the two publicists who helped bring the 2018 Winter Olympics to Pyeongchang, South Korea.

Mike Lee is head of the British firm Vero Communications, which specializes in sports PR. Lee has previously helped with winning bids for London (Summer Olympics 2012, for which he was knighted), Rio de Janeiro (2016 Summer Olympics), and Qatar (2022 World Cup).

Terrence Burns is the president of Helios Partners, based in Atlanta, and has a history with Olympic

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