'Puss in Boots' Spoofs Old Spice

You’ll recall that DreamWorks had previously commissioned a custom apparel company to make boots modeled after those worn by Puss in Boots. DreamWorks is also pulling out all the digital stops to promote the new animated film, which is out on Friday.

They’ve launched an elaborate YouTube channel complete with a clip using a Lady Gaga tune, another spoofing a jeans commercial, and another, above, that spoofs the Old Spice ads.

The website for the film isn’t too shabby either.