Purina in Legal Catfight with Blue Buffalo over False Advertising

I Can Haz Your Mama! 

In today’s litigious society, advertising and messaging has to be triple-approved and double-verified before it goes public. Otherwise, your agency will get sued.

As noted on Purina’s website, a press release notes that the Blue Buffalo Company tried to tell America that Purina’s food contain animal by-products, corn and other items that its advertising specifically says the company forbids, as noted in FOX Business.

Understanding this is a pimp-slap attack on reputation, Purina took umbrage with this note and told the nation they were throwing down in federal court.