Puerto Rico Tourism Takes Over Times Square

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By Tonya Garcia Comment

Photo: Stuart Ramson/Insider Images for Puerto Rico Tourism Company

The Puerto Rico Tourism Company (PRTC) introduced its Winter/2012 U.S. marketing campaign last night at an event in Times Square. The weather was misty, but everyone walking around the Square was treated to wall-to-wall images of beaches, trees, and sunshine. The PRTC took over nine billboards to celebrate the campaign.

In addition to the billboards and the event, there will be a revamped website, Twitter feeds, apps, and multimedia on YouTube and Flickr for the campaign. Ogilvy PR is helping with promotions.

For more pics from last night’s event, click through.

Photo: Tonya Garcia

Mario Gonzalez-Lafuente, PRTC executive director Photo: Stuart Ramson/Insider Images for Puerto Rico Tourism Company

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