Publix Remains Professional Despite Powerball Hysteria
Public relations is a tricky industry because perception evolves. Whenever a celebrity is caught with cocaine and a prostitute or a brand is accused of using exploited labor to manufacture products, the public has a tendency to become lost in the emotion of the moment. We are outraged or sad or elated or euphoric, and then days pass and reality sets in, and the long-haul truth of life begins to settle in. We gain perspective.
Much of public relations is about establishing a narrative that tempers the ephemeral fluctuations of emotions and hastens the call to reasonable, informed and sober thinking.
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