Publicis Takes Majority Stake in Big Fuel
Publicis Groupe announced today that it has taken a 51 percent stake in Big Fuel, a New York social media agency. Big Fuel will be integrated with Vivaki as the social media arm of the company’s digital firms, which include Digitas and Razorfish.
According to the press release announcing the stake, Publicis could purchase 100 percent of the company by 2014.
Big Fuel has 170 employees, growing from 30 in 2010. Publicis’ press release also states that the company is expected to experience a 500 percent year-over-year increase in revenue to nearly $30 million.
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