Publicis Reports 5.7 Percent Organic Growth for 2011
Publicis Groupe, home to MSLGroup among other PR, marketing, and advertising firms, reported €5.82 billion (about $7.74 billion, according to today’s exchange rate) in revenue for 2011. That’s an increase from €5.42 billion in 2010. The company also reported organic growth of 5.7 percent and net new business totaling $7.9 billion. Operating margin was at 16 percent and net income totaled €600 million ($798 million).
“Our good performance in 2011 should be attributed, first and foremost, to the loyalty of our clients who trust us to help them win in a digitized, globalized and hyper-competitive world,” said company chairman and CEO Maurice Lévyin a statement.
He
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