Public Relations After a Tragedy
With every disaster comes opportunity. Last week Hurricane Sandy brought disaster, tragedy and heartache–along with the opportunity to help others while displaying compassion and courage. When people are in need, most feel that others should do something if capable. This applies not just to human beings and communities but also to brands and companies.
People always remember their times of struggle and grief–especially the people (or corporations) that helped them or exploited them. From a public relations standpoint, Walmart and Pepsi have handled this particular crisis well by donating supplies that range from cleaning supplies, cereal and board games to snacks, breakfast bars and soda.
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